Zack is again.
Have we mentioned that earlier than? In all probability, since that is his FOURTH time visitor posting on The Skinny Confidential. He’s humorous, he’s witty, he’s charming and at the moment he’s right here to inform us about his mentorship expertise with Lauryn.
We love this put up as a result of Zack shares what he realized, however these are issues you are able to do too. No matter your trade, you may take these tangible suggestions and apply them to your personal enterprise, or life for that matter.
With that, let’s welcome Zack again to the weblog.
Working with Lauryn has been such an unimaginable expertise! I’ve mad respect for the The Skinny Confidential empire she’s constructed. When she picked me to be her mentee, I used to be over the moon! However I made certain I labored for it.
I first invited Lauryn on my podcast, #NoFilter with Zack Peter, again in December 2018 to get myself on her radar. Time is effective, so relatively than desirous to meet-up for espresso to choose somebody’s mind, I want to ask them on my podcast to make it extra price their whereas. Fortunately her schedule labored out and we hit off immediately.
The next summer time, I invited her again on, however this time together with her husband Michael. (I needed to get on HIS radar to get an in with Dear Media.) Lauryn appreciated me, adopted me on Instagram, and I’d recurrently have interaction together with her content material to maintain my face on the top-of-mind.
Then in 2021, after I noticed that she opened her mentorship program, I utilized on Instagram. I had a transparent profile image, a catchy deal with (@justplainzack), and knew she’d positively acknowledge me. That’s clearly a for much longer manner of going about it, however my level is: At all times play the lengthy recreation. Don’t simply take into consideration the subsequent step, take into consideration the last word goal and all of the steps in between. Sure, it’s necessary to take dangers and transfer quick, however typically constructing a relationship is what actually pays off extra ultimately.
Now, listed here are the six most precious classes I took away from working with Lauryn:
♡ You MUST Present Worth
It’s cute to be cute, however what extra can you supply? For me, I host a podcast that focuses on actuality TV information and “spilling the tea.” So folks now come to me and belief me to provide them the most effective and the juiciest tea. I give folks entry to their favourite actuality stars by means of my interviews, I serve-up nice insider scoop (no low-budget tea!), and I do it in a humorous and enjoyable manner.
I’m a fast-talker and have a background in stand-up comedy, so I make certain my tea is to-the-point and entertaining. There are one million Instagram accounts that ship information, however MY NEWS is credible and enjoyable. Individuals know what to anticipate after they come to me — and it’s all the time a good time. Lauryn all the time jogged my memory to supply my group one thing of worth in every bit of content material I put out. It’s not all about me; it’s about what I can supply YOU.
♡ Preserve Up with Social Traits
Simply since you don’t “get TikTok” doesn’t imply you shouldn’t be on it. Google that shit! Examine it and get your ass on it if that’s the place your goal demo is. TikTok and Instagram Reels are EVERYTHING proper now. My power lies in doing video content material that may showcase my character and wit.
Lauryn made me do a MINIMUM of 1 Reel/Video per week. That’s main as a result of at the moment Instagram prioritizes video content material. So it’ll push that content material to the forefront. I now purpose for at the very least 4-5 Instagram Reels per week, if not every day. This helped me grown my present’s account @nofilterwithzack from 8K to over 45K followers since I began working with Lauryn. And it’s rising quickly.
At all times examine the market and keep on high of the traits.
Do what works for you. And even in case you don’t suppose it really works for you, nevertheless it works in your market, then discover a approach to MAKE IT be just right for you. Foolish TikTok dances aren’t my factor; however bite-sized tea and commentary positively work for me.
♡ Have a Clear Name to Motion
When you’ve received their consideration, inform them what to do. Listen to the latest podcast episode to get the total scoop. Purchase my actuality TV-inspired wine line (offered out, once more! Keep tuned for the relaunch) for a very good buzz whereas watching Actual Housewives. Buy tickets to my reside exhibits to take the expertise offline and dangle with me IRL.
Whether or not it’s your Instagram captions, your bio, your episode descriptions, or simply the content material of an episode, make certain the call-to-action is CLEAR and EASY on your client. Lauryn taught me that that’ll maximize conversions and ship outcomes.
♡ Play to Your Strengths & Don’t Be Afraid to Present Who You Are
Although my success lied in podcasting, Lauryn was very clear that I wanted to place myself in entrance of the digicam. She instructed me I’ve a definite look and robust character, so lean into that. My hair is a shiny, icy platinum blonde (and I pay some huge cash for it). I’ve darkish stark eyebrows. I’ve NO FILTER (like my model) in relation to my opinions and I’m not afraid to share them. I’m not afraid to go towards the fray, however I all the time maintain it light-hearted.
Discover what your strengths are and play to them. These strengths will set you aside from anybody else on the sphere and make you stand-out. Too many individuals analyze the market and attempt to copy what already works for another person. As an alternative, deal with what makes you distinctive and be totally unapologetic about it.
♡ COLLAB. COLLAB. COLLAB.
Lauryn is aware of the significance of collaborating with different creators. It helps to carry you each up and amplify your manufacturers. I used to be fortunate sufficient to collab with The Skinny Confidential. I’ve a background in writing, so I used to be capable of supply insights on this weblog – examine my posts right here, right here & right here. I additionally did an Instagram Takeover for @theskinnyconfidential with the HOT MESS ice roller.
These had been two alternatives I used to be very grateful for, because it offered added publicity for me and my model, whereas additionally giving me a chance to supply some further worth to the TSC group. Discover folks in your community and give you inventive methods to cross-pollinate. It’s the quickest (and least expensive) approach to develop.
♡ Set Clear Targets for Your self
And get micro with them. Lauryn had me write out what my targets are, then beneath every objective, define the precise steps I might want to take to get there. After which define extra particular duties I needs to be taking every day to hit every of these metrics.
For instance, I needed to construct a stronger, extra loyal group, which meant I needed to have interaction and work together extra. I responded extra to feedback and DMs (time-blocking is essential right here). I began live-streaming twice per week and would reply to the reside chat. These streams ended up being a few of my hottest content material. I’d ballot the viewers, taking questions on IG Tales, and join with them extra. Now I’ve such an unimaginable group round me, often known as the “Zack Pack” — and so they’re trip or die! So, set your targets and get to work.
I liked attending to work with Lauryn and I’ve feeling this received’t be the final time. If you’d like some scorching insider actuality TV scoop, go comply with @nofilterwithzack and take heed to the #NoFilter with Zack Peter podcast, obtainable on all platforms (together with YouTube).
I even have a reality-TV impressed #NoFilter Wine line, obtainable in fizzy rosé and fizzy white, packing a punch at 13% ABV, however like I mentioned, we’re offered out. Observe my IG accounts to remain updated on the relaunch! If you’d like a behind-the-scene peek at working the #NoFilter empire, you may get humorous snippets over at @justplainzack.
x, The Skinny Confidential workforce.
+ in case you’re into housewives, stalk Dorit’s style model right here.
++ and stalk these wellness hacks from Tiffany Hendra.