Indie Fragrance Model Highlight: Poesie

Every week in Indie Fragrance Model Highlight, we query completely different manufacturers to search out out extra about their model and the individuals behind it. This time we query Joelle Nealy from Poesie.

About You​

Inform us who you might be?

Ah, an existential query I’ve been asking myself for years. Professionally, I’m the perfumer/proprietor at Poesie, an indie fragrance model established in 2015. So far as all the things else goes, I’ve at all times vibed with what Bob Dylan stated: “I modify through the course of a day. I wake and I’m one particular person, and after I fall asleep I do know for sure I’m anyone else.”

How did you get into the fragrance business?

I’ve liked fragrance since I used to be a little bit woman admiring the attractive and mysterious bottles on my mother’s self-importance, however I by no means dreamed it might turn into my profession. Then, a good friend gave me a DIY equipment with fragrance oils of various notes, and I used to be instantly obsessed. One would possibly even say hyper-fixated (shoutout to my fellow ADHDers!). There have been hours studying, researching, and experimenting. I used to be working as the chief director of a nonprofit on the time, utterly burned out, and desperately in want of a artistic outlet. Working at a small nonprofit doesn’t go away one with numerous disposable earnings for what’s, it seems, a really costly interest. In flip, Poesie began as a part-time method to fund my habit to purchasing new aroma chemical compounds, and I noticed I needed to spend my time occupied with fragrance, and never my “actual” job.

What was the primary fragrance you ever bought?

I’m fairly certain it was one thing pink with a fairy on the bottle, again after I was utilizing chalk as make-up as a result of I used to be six and didn’t have the true stuff to play with. My first actual fragrance was Acapella by Mary Kay, which I liked and was a favourite of my very glamorous grandmother. We’re speaking skanky musk, aldehydes, spices and florals, simply what each sixth grade woman desires of. I nonetheless love that scent, and I’ve a classic bottle I put on on particular events.

What’s your favorite meal?

My mother’s pecan pie. I believe that qualifies if the slice is sufficiently big.

The place is your favorite place?
I’ve a classic blue velvet couch that I purchased from the property of a girl who was clearly dedicated to overlaying all the things she owned within the most quantity of fringe and tassels. Give me a wet day, a e book, a cup of tea, and that couch, and I’m in heaven.

Do you may have an fascinating social gathering trick or any hidden abilities?

I at all times discover 4 leaf clovers. I’ve discovered so many I’ve misplaced rely.

Who would play you in a movie of your life?

Positively a chunk of clay. If the movie of my life isn’t claymation, I’ll riot.

About Your Model​

Describe your model in a single sentence.

Fragrance for women and gentlethems who love books, tea, and nerdy stuff.

The place does the title of your model come from?

I believe it is very fascinating how odor is the one sense that bypasses the thalamus, which is the sensory gatekeeper of the mind. On this course of, odor goes straight to the olfactory cortex, which is the way it attaches to recollections and feelings in such a novel approach. I really feel like poetry does the identical factor, in order that impressed the title )however in French for the aesthetic).

Who’re your perfumes for?

Anybody. It’s crucial to me that every one of our prospects can discover themselves in our model, no matter their gender identification, race, faith, the physique they reside in, age, and so forth.

Inform us about your newest fragrance.

The latest Poesie assortment is known as “We Coronary heart Cardamom” and is impressed by the love of cardamom throughout the Poesie group and our followers. I needed to discover completely different facets of cardamom: its citrusy freshness, its cozy heat, its woodiness. It’s such a magical ingredient.

If somebody needed to attempt your fragrances, which one would you suggest they fight first and why?

I don’t assume you’ll be able to go flawed with Madar, which is our greatest vendor and for good purpose. It’s impressed by Persian rice pudding, with notes of creamy rice pudding, orange flower water, saffron, cinnamon, cardamom, dried rose petals, and sugared pistachios. It’s sort of like a hug in a bottle.

What challenges do you need to overcome on your model?

The largest problem Poesie faces proper now’s capability. How do you create a high quality, handmade product at an accessible value level from an organization with nice customer support, a fast turnaround time, and preserve all of that up as you develop? (If you happen to’re studying this and have the reply, please message me.)

What is exclusive about your model?

I created Poesie as a method to appease my very own yearning for perfume adventures, and in a market crammed with so many selections – even throughout the indie perfume world – Poesie continues to be distinctive in its soul and its literary roots. We’ve additionally prioritized an excellent buyer expertise from the very starting and preserve that in focus at the same time as we proceed to develop.

Discover out more about Poesie here.