Inform us who you might be?
My identify is Giovanni Sammarco, i’m Italian and I’ve determined 10 years in the past to maneuver to Switzerland and begin making perfumes. Earlier than coming to Switzerland I bought a Ph.D in Civil Regulation in Italy. I’m an avid guide collector, between the bibliophile and the bibliomaniac and I’m, in a sure sense, a really conventional particular person, very skeptical regarding expertise and the fixed want for the brand new.
How did you get into the fragrance business?
Completely by probability, throughout my PhD years. I’d have by no means imagined to finish up making perfumes. I don’t have any story of myself smelling perfumes in childhood or remembering being fascinated by perfumes of my grandmother.
What was the primary fragrance you ever bought?
I obtained as a present from an uncle, once I was nonetheless at college, the Guerlain Vetiver, however I must say I by no means put on perfumes.
What’s your favorite meal?
Filet with porcini.
The place is your favorite place?
In Switzerland: Appenzell. Outdoors Switzerland: Liechtenstein
Do you’ve got an attention-grabbing get together trick or any hidden abilities?
I can prepare dinner and bake fairly nicely and i’ve some secret recipes.
Who would play you in a movie of your life?
Christian De Sica
About your Model
Describe your model in a single sentence.
Artisanal swiss made perfumes with unusual names.
The place does the identify of your model come from?
It’s my surname
Who’re your perfumes for?
They’re for everybody who likes good perfumes, conventional and fashionable on the identical time and enjoys to strive one thing totally different and really rigorously handcrafted.
Inform us about your newest fragrance.
I’ll inform about my subsequent fragrance. It’s prepared since nearly two years however not but launched. I nonetheless don’t know when it is going to be able to launch. I’ve constructed it round iris, an ingredient I’ve at all times beloved. It’s a very powdery iris, with creamy facets and woody notes mixed with a little bit of fruitiness. The identify will most likely come from Norse Mythology. For me discovering a reputation is at all times essentially the most difficult a part of the creation.
If somebody wished to strive your fragrances, which one would you suggest they struggle first and why?
Naias, it has some distinctive spirit, and it contains all of the facets of my model philosophy. It has many particular components, typically in traces, and an inside symbology giving it a particular concord. I’ve utilized in Naias an ingredient referred to as Montaverdi in very small traces. And these extraordinarily small traces change all of the perfume. I discover it very fascinating.
What challenges do you wish to overcome in your model?
I wish to discover extra retailers in additional international locations. I consider it is rather necessary to have the model in shops the place individuals can go and expertise the perfumes and I believe the partnership with the appropriate outlets is extraordinarily necessary for an impartial model like Sammarco.
It’s also necessary to develop the presence in additional international locations, as it’s changing into more and more tough and costly to ship fragrance bottles instantly to non-public prospects in lots of international locations and in some it’s nearly not possible as a result of customs laws and harmful items restrictions.
Sadly typically, not working with distributors, is kind of sophisticated to search out new retailers.
What is exclusive about your model?
You possibly can study extra about Sammarco at the website here.