It is our NINTH birthday! Paying homage to our symbolic flower: lily of the valley…

Considered a fortunate attraction ever since its first introduction from Japan to Europe within the Center Ages, lily of the valley has turn out to be synonymous with the month of Could and ‘the return of happiness’.  One of many causes The Fragrance Society selected lily of the valley as our symbolic flower, and why we launched on Could 1st – to our astonishment, that was NINE years in the past, now!

For the French, Could 1st historically represents the beginning of gifting bouquets of “muguet” to family members to indicate the regard through which they’re held and as a token of prosperity for the 12 months forward. A convention supposedly begun when King Charles IX was introduced with a bunch of the fragile blooms, and determined to present the women of his court docket, too.

In Europe, ‘bals de muguet’ had been traditionally held – lily of the valley themed dances that supplied the tantalising prospect for younger singletons to fulfill with out their dad and mom’ permission.



An iconic (and ultra-chic) lily of valley perfume was the unique Dior Diorissimo, designed in 1956 by Edmond Roudnitska. Composed in homage to Christian Dior’s favourite flowe, the lily of the valley was to be discovered on his private stationary, jacket lapels, printed on his style designs, and, on one event, impressed his complete 1954 spring assortment.

A newer icon is Penhaligon’s Lily of the Valley, which was launched in 1976 – tapping into the style pattern for romantic nostalgia – and which is splendidly described as ‘Lacey leaves. Dappled gentle. Inexperienced, clear, healthful. Lily of the Valley is as contemporary and optimistic because the morning dew, grounded by notes of bergamot and sandalwood.’

With the younger gals wearing white robes and the dapper chaps at these historic bals carrying lily of the valley as a buttonhole, we’re positive there was many a ‘return to happiness’ on such evenings… Now the customized is tied in with France’s Labour Day public vacation, and the custom of giving lily of the valley to family members throughout Should still holds robust.


lily of the valley Victorian card


Lily of the valley has additionally made its manner into numerous bridal bouquets (together with that of Kate Middleton for her wedding ceremony to Prince Willliam);  in lots of nations, it’s linked to at the present time with tenderness, love, religion, happiness and purity.

So what does lily of the valley scent like?

Nearly spicy, so inexperienced and candy, with crisp hints of lemon: that’s lily of the valley. The flowers themselves are actually imply with their oil, although, and synthetics are extra typically used to recreate lily of the valley’s magic:  Lilial, Lyral and hydroxycitronellal are amongst them.


lily of the valley poem


Removed from reserving this magical word for Could, or pondering that it needs to be ‘old school’ smelling in a scent, we love the best way perfumers use lily of the valley to ‘open up’ and freshen the opposite floral notes in a mix. It will probably scent like a woodland stroll simply after a rainshower (so very apropos for our climate proper now, within the U.Ok.) or add some light sparkles of daylight amid extra verdant or deeper, shady phases as a scent unfurls in your pores and skin.




No surprise we selected this pleasant, flower-filled date within the calendar to launch The Fragrance Society – extremely, NINE years in the past, now – working hither and thither throughout London handing sprigs of lily of the valley to aromatic associates!

And my, how our associates have grown on this brief time! With a readership that stretches across the globe and our Instagram followers now topping 67.8K, we now have been delighted with a few of the actually stunning photos a few of our followers have been sharing there. Simply feast your eyes on the gorgeous photos we’ve sprinkled all through this submit…



Along with your assist we’ve come so far. We want we may come and provides each single one among you a sprig of lily of the valley to point out our heartfelt appreciation for all of your assist, however for now, settle for this image of affection and luck, from us to all of you


Written by Suzy Nightingale