Make a press release with snazzy sneakers — That’s Not My Age

Picture: Claire Pepper


With regards to sporting trainers, so far as I’m involved, it’s at all times a query of sport. I’ve by no means purchased into overpriced designer kicks and paying 5 hundred quid for sneakers. What a ripoff. And sometimes these footwear are fairly heavy while you choose them up (verify the value and quickly put them again down) in retailer. As somebody who performed competitively from a younger age, I’m firmly rooted within the correct sports activities shoe camp. Even now, once I’m extra sedentary than ever – positively one thing I have to work on in my sixtieth 12 months – I favor to stay to respected sports activities shoe manufacturers. Significantly better to go to an organization with the technical know-how, corresponding to Adidas, New BalanceNike, Salomon and Saucony, to go for trainers that help and cushion the toes, reasonably than being won-over by a emblem. Even when you’re solely operating to the retailers.

As a longstanding Sneaker Freak, I’m at all times testing who’s sporting what. Recently, I’ve seen lots of people striding round in Hoka’s brightly colored, supersized sneakers. Extra of a press release than the ever present Adidas Samba – I like a retro style as a lot as the subsequent lady however normcore trainers simply make me wish to go greater, bolder and bouncier. Vibrant and crowd pleasing beats uncomfortable and conformist, any day of the week.

What’s fascinating is that the Royal School of Podiatry has endorsed 10 of Hoka’s trainers (extra particulars HERE).

That is the primary time a footwear model has been authorised  by the Royal School – so I spoke to the Martin O’Connor, head of communications, who instructed me that the product has to fulfill excessive requirements to realize an endorsement. Hoka footwear have been assessed by a panel of specialists and put via a podiatric advantage check, ‘ We don’t actively wade into endorsements – not in a product placement manner however we do it via professionally authorised schemes. What’s satisfying is that that is nearly Hoka’s orthopaedic footwear and from a medical perspective the school has made a judgement that this product will assist individuals.’

Whether or not you’re a critical runner or an city walker, that is excellent news for cozy shoe-lovers. My toes have been a bit troublesome recently so I’m tempted to provide Hoka a attempt. Out there from M&S, Sweaty Betty, Urban Outfitters and Nordstrom within the US.




Make a press release together with your sneakers:



Summer time costume loaned from M&S (final 12 months’s assortment). Knitted tank, Essentiel Antwerp (final 12 months’s assortment). My very own Asics trainers (final 12 months’s assortment).


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