Sitting down with Marco Carniello, International Exhibition Director Jewelry & Vogue IEG, at VicenzaOro

I all the time like to get insights from VicenzaOro’s frontman, Marco Carniello. One of many issues that stands out is his razor-sharp focus and real curiosity in folks. On Sunday tenth of September, at 9:00 am within the morning, I had the pleasure to interview Marco about VicenzaOro. 


Every time I converse with Marco Carniello, I am struck by his modest, participating demeanor. However make no mistake, this man possesses a razor-sharp focus and a real appreciation for teamwork. He by no means talks about himself; it is all the time about his crew. Simply observe how few folks on the prime try this. This obvious lack of ego is a welcome element in a world the place folks like to get credit score for what truly took a crew to perform. 

For those who’ve seen Marco Carniello strolling across the commerce honest, you could not have missed him; this cycling-loving International Director of Vogue and Jewellery for IEG, the commerce present organizer, appears to know everybody. Marco is a shining instance of a contemporary chief, empathetic and engaged, but with a razor-sharp imaginative and prescient and clear targets. He by no means talks about himself however all the time about his Golden Staff of colleagues, and he does not hesitate to focus on the roles of others.

On this interview, I sat down with him within the Welcome Lounge. A German colleague is listening in, and an American “traditional mannequin” and influencer, Manon Crespi, is getting every part able to shoot an Instagram reel with Marco shortly. Michela Moneta, his proper hand for all issues advertising and marketing, retains observe of time and solutions.

The primary query is extra of an commentary. Friday was noticeably much less crowded than in earlier editions on the identical opening day. Marco folds his arms and smiles. “Nicely noticed! We see a lower in attendance on this version; it is a quieter begin. We had important will increase in earlier editions, even a +20%. Now, we’re seeing a +9% (correction on the finish of the honest: +6%), which is anticipated to say no additional. However that is nice as a result of when you’ve got a shockwave, even a constructive one like in current instances, it causes varied points. The whole provide chain could be affected, and merchandise could not make it to the shops on time.”

“The market is consolidating; it would really feel totally different from the get together vibe we had, for instance, in January,” Marco laughs, “nevertheless it’s far more sustainable now.”

“We additionally count on much less buying; inventories are nonetheless ample in lots of circumstances,” says Marco Carniello. Nevertheless, patrons, retailers, and wholesalers are nonetheless coming to VicenzaOro. That is important as a result of they arrive to us for inspiration, to see the place the market is likely to be heading within the subsequent 18 months, and what the developments are. We delight ourselves on being a platform for interplay within the business. We create a wholesome and constructive setting. We’re right here for the neighborhood that folks type inside an business.

Marco’s eyes gentle up, and he sits up straighter. “Look, we like to contemplate ourselves a platform of alternatives. That does not simply imply a brand new transaction. We’re a platform for high-quality info and schooling. We’re additionally the networking platform. That is why we make investments closely in occasions each on the honest and round it, like the numerous Completely satisfied Hours (with DJs, music, drinks, and snacks open air), particularly within the metropolis of Vicenza, the place there’s a lot to do. The distinctive worth is that we create the correct situations for alternatives in many various methods.”

I requested Marco Carniello what three issues he hoped VicenzaOro guests would take away as a sense. He jokingly says he needs to focus primarily on enterprise, hinting on the innate Italian aptitude for expressing feelings. That they’ve change into extra impressed, that they’ve made a minimum of one beneficial new contact, and that they’ve found one new provider. The typical purchaser stays right here for 2 days, so we hope our hashtag #discovermore has labored for them. We work exhausting to change into the showcase for developments. Our advertising and marketing crew could be very energetic in strengthening this picture on-line and offline; all the way down to the smallest particulars, he factors to a blue transferring decoration all over the place on the honest. We need to be a cool, hip, and vibrant setting. That is why we’re more and more branding ourselves as an organization. We need to be synonymous with the phrase “developments.” He laughs and says, “It have to be our Italian character!”

We need to be a benchmark for operational excellence. We have now to be absolutely efficient. Vicenza is a small metropolis; we’re probably not geared up for big teams of individuals. There is no airport right here, no 5-star inns. That is why it is as much as us to make sure that the customer’s journey goes as easily as attainable after they determine to come back right here. And that is mirrored on our web site; all the knowledge is geared in direction of making it as straightforward as attainable for the customer. Marco emphasizes what is usually underestimated: the appreciation for the hassle folks put into attending a commerce honest. There have to be a way of ROI for the customer, and the VicenzaOro crew clearly feels that duty.

, I inquired additional concerning the benchmarking Marco Carniello talked about earlier. How does he truly try this? “We primarily take a look at commerce reveals like JCK (USA) and Hong Kong and typically borrow their improvements, and so they typically borrow ours. We truly need your expertise,” he nods in direction of us and the guests within the lounge, “to be a minimum of as pleasant as at these gala’s, however ideally even higher. We do not see ourselves in competitors with these gala’s however extra as ‘co-opetition’ (as in Dubai, the place VO is a part of the honest). It is necessary to maintain transferring, to innovate as a result of commerce reveals are an older enterprise mannequin.”

That is why we’re continually testing new codecs like VO’Clock, the place the watch neighborhood has already related on-line effectively upfront and the place we offer the chance for a bodily gathering. We by no means power the matters that the varied authorities and consultants convey to the stage. We’re not the authority; we’re a platform.

To have a cause to exist, a platform like a commerce honest should present what the visiting jewellery or watch skilled wants. The honest has seen a requirement for extra pearls and is discussing this with Japan. A great combine within the totally different halls is important and a mirrored image of what patrons are in search of, says Marco Carniello. “We actively search suggestions from patrons,” he nods. We host 400 of them and supply varied loyalty applications to hundreds of others. Suggestions is massively necessary to Marco and his crew as a result of every part ensures that the client at VicenzaOro finds precisely what they want. This impacts the admission of latest exhibitors.

Subsequent 12 months, VicenzaOro celebrates its seventieth anniversary. How it will likely be celebrated might be revealed to the press in a particular second in mid-October. We’re excited and eagerly wanting ahead to January 2024!

Subsequent dates of VicenzaOro

19-23 January 2024

6-10 September 2024




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