Why we have to see practical pictures of older ladies in swimwear — That’s Not My Age

Photograph: YouSwim


For many years, we’ve been held to very slim magnificence requirements by society, advertisers and the media. Bombarded with unattainable pictures that make us really feel dangerous about ourselves. Programmed to imagine that younger, slim, white and wrinkle-free is enticing. But, go to any seashore and the truth is kind of totally different. Everyone seems to be there, and guess what, no-one is judging. They’re too busy having fun with themselves…

Slightly than love our our bodies and what they do for us, this exterior strain to look a sure approach contributes to poor physique picture, diminished vanity and rather more. I do know issues have moved on – and I’m not speaking about Martha Stewart on the quilt of Sports activities Illustrated – however we nonetheless have to see a rise within the visibility of older ladies, extra range and fewer photoshopping. In fact, everybody needs to be represented: extra ladies of their 50s-and-beyond, extra shapes, sizes, ethnicities and talents portrayed realistically by the media. This reduces stereotyping and permits us to see the sweetness in ourselves.


Photograph: Deakin & Blue


Research into Age and Media Illustration confirms that ‘the photographs we see of ourselves on display screen – are very highly effective in swaying ageing trajectories.’ Fortunately, a couple of smaller swimwear manufacturers are growing illustration by exhibiting un-retouched pictures of attractive mature ladies who look a bit like us. Shout out to Davy J,  Deakin & Blue, Form & Fold and YouSwim.



Sadly, most large manufacturers are nonetheless exhibiting their swimwear solely on youthful fashions. Do they not know ladies of our age LOVE wild swimming? Anyhow. I’ve executed my finest to incorporate a spread of various types on totally different physique shapes and never an array of  lithe youngsters:


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